<aside> 👉🏻 Culture is a place where you have the freedom to make choices without rigid rules and act solely based on the behavior of your peers in the past.
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Culture = Behaviour
If the Culture is not properly set up, no one will do it and no amount of technology is going to help.
It doesn’t matter decision you’ve made is “good” or “bad”, it only matters thats aligned with the culture.
Hiring a lot of people with the same cultural DNA.